Humber/Ontario Real Estate Course 4 Exam Practice

How should a property be promoted in a seller’s market to benefit the seller client?

1. Limit marketing for exclusivity

2. Direct marketing towards a single interested buyer

3. Market aggressively without delay

4. Prioritize one buyer’s viewing first

5. Wait for a substantial offer before marketing

6. Focus on quick sale only

The correct answer is: Market aggressively without delay

In a seller’s market, where demand for properties exceeds supply, marketing the property aggressively without delay is essential for maximizing the benefits for the seller. This approach leverages the heightened interest among potential buyers, ensuring that the property receives the visibility it needs to attract multiple interested parties quickly. Aggressive marketing strategies might include using online listings, social media promotions, open houses, and targeted advertising to reach a wide audience. This creates a sense of urgency and competition among buyers, which can lead to increased offers and potentially higher sale prices. Other approaches, such as limiting marketing for exclusivity or directing marketing efforts towards just one interested buyer, may inadvertently decrease the exposure of the property. Waiting for a substantial offer before marketing or focusing only on a quick sale also misses the opportunity to create a bidding environment that could benefit the seller financially. Therefore, acting swiftly and broadly in marketing aligns with the dynamics of a seller’s market and offers the best outcome for the seller.